Speculation continues over Facebook’s plans to generate even more revenue when it ultimately becomes a publicly traded company. Last week brought questions about whether the leading social media firm can resist the urge to charge membership fees or create a premium access level in the face of investor demands.

And now, inquiring minds are looking at mobile advertising as another way Facebook can cash in on its base of almost 850 million users claimed by the 8-year-old company.

It’s Complicated

A published report suggests Facebook is already at work with partners creating sponsored stories and other ways to get paid content onto users’ screens when they log in on-the-go.

Although Google, Apple and others are all hard at work trying to master profitable mobile ads, it’s a dicey prospect because tablet and smartphone screen sizes are small, and weaker mobile devices can quickly use up their volatile memory trying to load complicated pages.

Facebook’s solution could be items that show up on the users’ news feed, rather than in the right corners as ads display now on the conventional Web page. The Financial Times, citing unnamed knowledgeable sources, said that “within weeks Facebook will begin showing such messages to overcome its lack of ‘meaningful revenue’ from mobile device users.”

Twitter already features what it calls promoted Tweets. For example, the feed that results from clicking on the hashtag #superbowl produces a static Tweet from Chrysler. Google also provides clearly marked sponsored results on its search page and on YouTube.

How would an iPhone or Android user react when beer or deodorant ads start showing up among status updates from their classmates, cousins or childhood friends?

“We don’t have any concrete data on mobile ad successes but I have heard that cell phone users respond positively when the trade-off is free service or a trial period associated with gaining…

Cisco and Brocade pushed out new cloud-minded switches last week. Now, Hewlett-Packard is answering back with a portfolio of OpenFlow-enabled switches that aim to simplify network management, performance and budget needs.

HP’s new portfolio spans 16 models and includes the HP 3500, 5400 and 8200 series switches. HP also announced expanded support for OpenFlow across all switches in its FlexNetwork architecture in 2012.

OpenFlow is a network virtualization technology that promises customers flexibility and control to configure their networking environments by giving a remote controller the power to modify the behavior of varied network devices through a “forwarding instruction set.”

But analysts have varied takes on how valuable the OpenFlow standard is. HP touts benefits like reduced complexity of network devices and automated tasks via simplified management. HP also points to how IT staff can better respond to changing needs in real time. But, again, analysts have mixed views.

A Data-Driven Transformation

Jon Oltsik, senior principal analyst at Enterprise Strategy Group, is among those who see the value of OpenFlow. HP also has attracted partners like Indiana University, Stanford University and the Global Environment for Network Innovations Project, which is operated by Raytheon BBN Technologies and funded by the National Science Foundation.

“Enterprise data centers are in the midst of a massive transformation driven by data center consolidation, server virtualization, Web-based applications and new security requirements, which our research indicates has created numerous network challenges that can’t be addressed with existing legacy networks and manual processes,” Oltsik said.

“OpenFlow holds the promise of breaking the logjam in network flexibility as well as paving the way for network innovation in the data center — and vendor support from companies like HP is crucial for advancing this technology in 2012.”

Is OpenFlow Really Better?

But Zeus Kerravala, principal analyst at ZK Research, is still not sold on OpenFlow. As…

Days after Salesforce.com announced the release of a customer service desk for mobile devices, Microsoft has announced that the new service update for its Dynamics CRM will feature the ability to access full functionality on any device.

The cloud-based, mobile client service is intended for Windows Phone 7.5, iPad, iPhone, and Android or BlackBerry devices.

Dennis Michalis, general manager of Dynamics CRM, said that its customers, working in a “hyperconnected world,” need to be able to “access their business-critical data on the device of their choice wherever they are.”

Syncing, Administration

As an example of the value of management via mobile devices, Microsoft noted that the update allows sales and marketing personnel to capture and convert leads, develop marketing campaigns, or conduct case management on smartphones and tablets, on the road.

As a cloud-based service, information in Dynamics CRM is automatically synced between, say, a smartphone and a desktop. All configuration, security, management, and updates are accommodated in the cloud. Each registered mobile user can access the service from as many as three mobile devices, and there is an offline mode on most devices to enable some functionality even without Internet connectivity.

CRM administrators at a company can determine the record types, forms, views, offline synchronization rules and navigation structure for the service, which is published once. Multiple profiles can be established to determine data and functionality available for given roles, and administrators can remotely wipe CRM data off devices if they are lost, stolen or moved outside a company.

While mobile access is highlighted, the second-quarter service update is also enhancing social functionality for real-time communication and more effective collaboration, and adding multiple Web browser options, including Internet Explorer, Chrome, Firefox and Safari, on PCs, Macs or iPads.

Huge Acceptance of CRM

The Dynamics CRM service update last fall delivered micro-blogging and other social collaboration capabilities…

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The R4 DS Revolution is a significant advancement for DSI and the Nintendo DS. The transportable Nintendo DS has generally been underrated because of to their much less storage room. None of these gadgets enclose a very difficult drive with the potential to conserve the previously played game. This has been pretty an matter for the grim game players. On the other hand, with the development in the gaming storage domain, you don’t have to eliminate or replay the game to your preceding gaming history.

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Can customers predict the future? Brocade is suggesting the notion as it launches its latest switch innovations.

This week, Brocade rolled out software advancements to its Brocade ServerIron ADX Series of cloud-optimized delivery switches. Brocade’s stated goal is to help customers gain greater application control and service scalability.

The latest iteration of Brocade’s ServerIron ADX comes equipped with a new OpenScript engine, an open platform that sets the stage for innovation. That is where the “predicting the future” comes in. The OpenScript engine can intelligently predict the effect of a script on a network before the script is deployed into production.

“Basically, we ported the Perl programming language to the ADX application processor so that you can use APIs to control application delivery with a script,” said Greg Hankins, a global solutions architect at Brocade. “This means you get all the Perl goodness that you know and love for writing custom scripts to read or write layer three to seven headers based on your particular application needs.”

Customizing Services

Keith Stewart, director of product management at Brocade, stressed that OpenScript allows network operators to bring new services to market faster, and tailor them to the specific needs of their customers and business models.

“Unlike other closed and proprietary systems, Brocade OpenScript provides the scalability that network operators need, built on top of an open, standards-based Perl platform,” Stewart said. “Brocade OpenScript gives operators the flexibility they need without locking them into a proprietary implementation.”

Brocade OpenScript and Brocade ADX are key elements of Brocade’s strategy for next-generation data centers, according to Stewart. He pointed out that Brocade is an active supporter of the Open Networking Foundation, and is building the enabling platforms for a world where applications and data can reside anywhere in the cloud.

IPv6 Improvements

IPv6 increases the pool of global IP addresses and simplifies…

While not leaping into the arms of ARM, AMD is hinting it’s less wedded to the traditional x86 architecture that is its history.

AMD calls its strategy “ambidextrous” and says it builds on the company’s current strengths in x86 and graphics products while embracing other technology and intellectual property the company hopes will differentiate its products in a competitive market.

The Intel rival sees its future in HSA, or heterogeneous system architecture. AMD outlined its strategy at its Financial Analyst Day this week.

“AMD’s strategy capitalizes on the convergence of technologies and devices that will define the next era of the industry,” said Rory Read, president and CEO of AMD. “The trends around consumerization, the cloud and convergence will only grow stronger in the coming years.”

Repositioning AMD

As Read sees it, AMD has a unique opportunity to take advantage of a key industry inflection point as executives continue the work they started last year to reposition the company. Read says the new strategy will “help AMD embrace the shifts occurring in the industry, marrying market needs with innovative technologies, and become a consistent growth engine.”

A major part of the plan includes HSA, which promises software developers a way to program APUs by combining scalar processing on the CPU with parallel processing on the graphics processing unit — all while offering high-bandwidth access to memory at low power. AMD is working to make HSA an open industry standard for the developer community.

“The battle plan that Read is articulating isn’t to go head-to-head with Intel. He’s suggesting going around Intel,” said Rob Enderle, principal analyst at Enderle Group, who attended AMD’s Financial Analyst Day. “Read was talking about going where the market was going, using whatever technologies they have access to in order to get there, including both x86 and ARM. You had to read between…

Move over, computers and tablets. For the first time, annual worldwide shipments of smartphones are larger than PCs and tablets.

According to figures released Friday by industry research firm Canalys, there were more than 158 million smartphones shipped in the fourth quarter of last year, a whopping 57 percent increase over the same quarter in 2010. For the entire year, smartphones were up 63 percent, to 487.7 million units.

‘Significant Milestone’

By contrast, the global client PC market grew 15 percent last year, to 414.6 million units. This includes a huge, 274 percent growth in tablets, which are now the fast-growing segment in the client PC category.

Chris Jones, Canalys vice president and principal analyst, said in a statement that this is a “significant milestone.” Jones said that, within a few years, smartphones “have grown from being a niche product segment at the high end of the mobile phone market to becoming a truly mass-market proposition.”

The milestone comes as a previous report from Canalys, released earlier this week, showed that tablets are now 22 percent of all PC shipments. Coupled with Friday’s report on the growth of smartphones, it’s clear that the center of mobile computing is now in smartphones and tablets.

The Canalys report said that, while decreasing price points have been a key driver of the smartphone growth, there also has been an “increasing consumer appetite” for using smartphones for Net browsing, content consumption and apps.

However, the era of smart phones being more popular than computers or tablets may be short-lived. Canalys said it expects smartphone growth to slow this year, as vendors begin to emphasize cost control and profitability.

As an example, the company noted that some vendors who have focused on the low end, such as Huawei, ZTE and LG, are now turning their attention to higher-level, pricier models that cost more,…

With Windows 8 moving toward release later this year, providing an integrated operating system for laptops, desktops and tablets, new details are beginning to emerge about Microsoft’s plans for its next phone OS. Recent reports point to the ways in which Windows Phone 8, code-named Apollo, will advance the company’s mobile platform and tie in with the tablet and computer OS.

The online reports began appearing this week. They build on a leaked video of a Microsoft phone executive, Joe Belfiore, which reportedly had been intended only for the eyes of Nokia executives, as well as various postings and hints by Microsoft.

Web Browsing, NFC, BitLocker

According to the reports, the Apollo OS will provide support for multi-core processors, four different screen resolutions, removable microSD cards, wireless e-commerce, and near-field communication, which allows tap-to-share functionality that will work with other phones, computers and tablets.

From the perspective of user interface and application development, the interfaces between Windows 8 and Apollo are expected to be similar, and Phone 8 is expected to reuse the kernel, network stacks, security and multimedia coding of Windows 8. As a result, applications developed for Windows 8 could potentially run, with relatively little modification, on Apollo phones.

To speed up Web browsing, Apollo will also reportedly use proxy servers that compress and deliver pages to the Internet Explorer 10 browser on the phone, a la the Opera browser. The reports also indicate that a revised Skype, now owned by Microsoft, will be integrated with Apollo, there will be automatic Wi-Fi connectivity, and Microsoft’s 128-bit BitLocker will be used for full disk encryption, which is expected to appeal to businesses. Support for SkyDrive will allow data to be shared among Windows 8/Phone 8 devices.

Apollo’s release schedule has not yet been announced, but it is expected to occur sometime after the coming…